Research with
integrity.
Groundtruths
Answer surveys and get compensated for your time. Or ask real people what they actually think.
One platform, two sides
Whether you want to take part or to understand
Some people come here to take part. Others come to find something out. Both work.
Get compensated for your opinion
Answer surveys on topics you know about, and get compensated in ways you can actually use.
- Receive points, then redeem for airtime
- Surveys with varied topics and lengths
- Relevant topics for people like you
- Your answers stay anonymous
Reach real people, fast
Publish a survey, target the audience you need, and get quality responses.
- Self-serve — build & launch in minutes
- Targetting capabilities are constantly improving
- Live results in studio
- Talk to participants when necessary
How it works
Taking part takes three steps
- 1
Create your profile
Sign up and tell us a little about you.
- 2
Answer surveys
Pick from available surveys and answer honestly.
- 3
Get compensated
Receive points for every completed survey and redeem for airtime or other available options.
Solutions
Built for how you work
How students, businesses and agencies use Groundtruths.
Students & academics
Field a real study for your thesis or project — affordable, fast.
Businesses & brands
Test a product, a price, or a message before you commit to it.
Agencies
Same-week consumer research and client-ready output.
Pricing
Pay for the responses you get
You are charged per completed response. Credits never expire.
Self-serve
Build and publish a survey yourself.
Custom
Larger studies, or anything self-serve does not cover.
Research with integrity — surveys that value real opinions.
Redeem
Points you’ll actually use
Take part on your terms and redeem in the ways that matter most in everyday life.
Airtime
Any network
Mobile money
Coming soon
Trust & safety
Why you can trust this
How we handle your compensation, your answers, and your data.
Real compensation, honestly tracked
You receive points for every completed survey and redeem them for airtime, and other options when available. What you receive is yours.
Your answers are anonymous
Responses aren’t tied to your name in results. Researchers never receive your personal details.
Protected by law
We handle your data in line with applicable data protection law — and you can ask us to show it to you, correct it, or delete it.
Verified researchers
The people running surveys are reviewed, and every survey follows clear community & compensation rules.
Fair & transparent
You know what you’ll receive and approximately how long it takes before you tap start.
Real support
Questions or a problem? Reach our team through in-app support.
FAQ
Questions, answered
Is Groundtruths free to join?
Yes. Creating an account and answering surveys is completely free — you are compensated, you never pay to take part.
How do I get my compensation?
Confirmed compensation becomes points you can redeem for airtime and other options on supported networks. Mobile money is coming. You choose when to redeem.
Do you sell my personal information?
No. Your answers are used for research in an anonymised form(s).
Who can run surveys?
Students, researchers and businesses who need real insights.
Do I need a smartphone?
A smartphone gives the best experience, and we're working to support more ways to take part so more people can join.
Ready to get started?
It takes a few minutes to start taking part. It takes a few minutes to publish a survey.